Data and Data Cleansing | August 27, 2013

Data – who manages yours?

A Quiz to see if you are getting the most from you moneyLet’s start with a quick quiz 10 easy questions anyone who manages data should be happy to consider.If you can’t answer YES to every question then please think about all those who can and hope that none of them are your competitors.1.    Can you and your staff easily access every contact record for all your customers?2.    Is this data updated every day?3.    Can you identify when each customer last placed an order?4.    Can you tell what they purchased?5.    Are you sure there are no duplicates in your data?6.    Do you have a record of every time you checked your data with the relevant preference registers?7.    Do you segment your data around your product or service offers?8.    Do you use your data to personalise your printed marketing ...

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