Sending out direct mail campaigns can be both time-consuming and costly. It’s why the majority of businesses use email or other digital communication methods as they are typically perceived as easy, quick and inexpensive.
Digital methods though, simply don’t provide the value and return that direct mail does. The Direct Marketing Association (DMA) reports that direct mail household response rate is 5.1% (compared to 0.6% for email, 0.6% for paid search, 0.2% for online display and 0.4% for social media). The highest response rate the DMA has ever reported.
To put that into perspective, the average cost of an email to 10,000 recipients including design and managing data costs £1200 and you would typically get 60 responses with 0.6% response rate. To send a direct mail campaign to 1200 people, the average cost is approximately £600 and with a 5.1% response, you’d typically get 61 responses. That’s half the cost and half the volume to see the same number of responses.
Integrating direct mail into your communication strategies will allow you to take advantage of comparatively high response rates and provide value for your customers, resulting in lead generation and sales revenue. But there’s no reason direct mail has to take up all of your time or your budget.
By outsourcing your direct mail to Mail and Print you can:
Mail and Print are dedicated to helping you save time and reduce your marketing costs while providing high-quality print and fast turnaround on all direct mail projects.
In the last 3 years, we have helped over 500 businesses by managing complex mailings, large-scale print projects and delivering material of the highest quality.
Get in touch with us to talk through your specific requirements in more depth by calling 01747 820960 or email firstname.lastname@example.org.
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