Mailmark: replacing the traditional barcode

Data and Data Cleansing, Direct Mail Services | January 08, 2018

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After Mailmark was introduced in 2014, Mail and Print worked to become one of the first six mailing houses to become fully Mailmark enabled to ensure that we could pass on the benefits to our clients.

This month, following several delays, Mailmark will fully replace the traditional postage barcode.

What is Mailmark?

Mailmark is a new barcode technology introduced by Royal Mail to improve mail process efficiency. The 2D and 4-state barcodes are able to contain more information than their traditional counterpart allowing mail to be processed quickly and more accurately.

As a result, lower postage discounts are available, as the time taken to process mail is reduced.  

 

How does this benefit you?

As Mail and Print were one of the first to implement Mailmark, we have a great deal of experience working with the system. Using our knowledge of the way Mailmark works and our mail sorting software, we maintain accuracy throughout your campaigns and by partnering with Mail and Print; you gain access to the lowest postage rates available.

For more information on Mailmark and the replacement of the old style barcode, please call 01747 820960 or email sales@mailandprint.co.uk.

We also offer a comprehensive data cleansing service that enhances the accuracy of your data. When combined with Mailmark, this can ensure that your access to the lowest postage rates is continuous across each and every one of your direct mail campaigns.

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