One of the most transformational changes in marketing that has occurred in recent years, that’s how we describe Data Driven Marketing (DDM). DDM is the strategy of using both customer and prospect information to spot trends and target marketing efforts.
As with all marketing the ultimate goal is to increase sales, whether that be by attracting new customers or achieving repeat purchases from current customers, DDM is a multi-level solution that achieves these goals by:
Achieving this level of expertise within a small marketing department is tricky though, so Mail and Print have put together a selection of services, each of which is designed to align us with your marketing objectives and help alleviate the Data Driven headache that can be created with challenges like:
Check out our plans here!
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