Variable Image Printing


Variable Image Printing

Variable Image Printing is a form of variable data printing that allows for individual graphics to be placed within print media so that you can deliver a personalised item. Images can include an individual’s name, relevant picture or chart or if required all three.

This type of image based personalisation is very effective when considering the use of direct mail in your marketing mix and other media that has to engage to be effective.

Mail and Print have years of experience of using variable image printing to increase the return on your marketing investment. Mail and Print have an in-house design team who are used to working with your existing design and can recommend a range of options when you are considering personalisation.

If you need help with managing and manipulating your data Mail and Print have specialists who can format and extract the data required.

Variable image printing is the perfect solution when documents or other print media must be uniquely identifiable with a variety of information making them unique to the recipient. These can include:

  • Invitations
  • Fundraising requests
  • Statements and Invoices
  • Medical information
  • Simple self-contained Direct Mail
  • Complex Direct Mail requiring hand finishing
  • Multi-part print with complex variable image and data changes
  • Personalised newsletters
  • Sales information that includes personalised projections or performance data
  • Bespoke catalogues
  • Re-call notifications

For more information call 0800 1300 960 or email

Link to Variable data Glossary

Update September 2013 – we are now working on a project that requires the grabbing of web pages, converting them to variable image printing in both full web view and mobile image view. Multi page documents are being produced with variable images and data, linked to personalised letters with printed outer envelopes

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