How to write the perfect one piece mailer

Direct Mail Services, Personalisation | May 06, 2016


The beauty of a one piece mailer is its immediacy and simplicity.

Want to make your mailing stand out from the crowd with attention-grabbing graphics? Want to have your message seen without potential customers having to open an envelope or poly bag to access content? Want to reach multiple recipients whilst at the same time saving money on materials and heavy weighted postage?

Then a one piece mailer is for you.

This includes postcards and folded and tabbed items, anything which is unfolded and can be posted as is, without being inserted into an envelope or poly bag, etc.

But how do you make the biggest impact and maximise your response rates?

Three words: simple, clear, targeted. Your design, headlines and text should all be simple, easy to read and scan with the eye, and relevant to your company and message. Avoid using too many fonts or too small a font size. Make photos and graphics high resolution and in keeping with your branding. White space is your friend, directing the eye to the important information on the page.

Be recognisable to your customers.

Create a branding strategy and stick to it. You will be more attractive to potential clients and more memorable for it.

Know your target audience.

Knowing who you’re aiming to reach is not only important when compiling mailing lists. Make sure you design your mailer with them in mind: what is important to them? How can you grab their attention and keep it?

Personalise your mailer.

Personalisation is a great way to grab someone’s attention and encourage them to read further. Mail and Print lead the market in variable data printing and can advise you on the best and most effect way to utilise this for your needs.

Create a strong call to action.

As well as knowing who your target audience is, identify what you want them to do as a result of receiving your one piece mailer. You may want them to attend an event, visit your website, or contact you by phone or email. Whatever it is it’s imperative to make this as obvious as possible.

Get your formatting right.

Correct formatting can make a break a campaign. Royal Mail have strict requirements for Mailmark, barcoding and indicia printing. Here at Mail and Print we are experienced experts and can take care of all of this for you.

Contact us to find our more and discuss options.

One piece mailers are eye-catching, effective and economical. Contact us if you would like further design advice or to discuss stock and mailing options. As a general rule of thumb, the larger the run the lower the costs, but get in touch and we can discuss the best pricing for your planned volume.

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