Daily Mailing | October 10, 2013

Postcards – Direct Mail, One Piece Mailers

No longer just a holiday distractionUsing postcards is something that many marketers are now using to enhance their inbound and outbound marketing communications activity. They offer some significant advantages:Postcards don’t have to be openedPostcards can be printed on various card stock all of which can impact on responsePostcards can be designed to get attentionApart from a limited clear zone for the address there is space to get your message acrossPostcards can be passed easily to co-workersPostcards tend to be kept longer than lettersPostcards can be personalised using variable images data and graphicsPostcards are ideal forReminders – Car Service/MOT Reminders, Flu Jab RemindersInvitationsProduct LaunchesSpecial OffersNew Car DealsSecond Hand Car OffersNew Holiday BrochureThank You’sDriving Traffic to Personalised URL’sAn ...

Variable Printing Data | September 18, 2013

Variable Data Printing (VDP) terms you might not know

BangtailThis is a special type of envelope with a second flap which is perforated. This second flap is designed to be used as part of ...

Personalisation | August 30, 2013

Next time make it personal

Getting personal with your mailThere is nothing quite as cheesy or predictable than the “this is personal” snarl found in the ...

Direct Mail Services | August 30, 2013

Direct Mail continues to deliver good returns

Direct Mail continues to give good returnsThere are many who consider Direct Mail to be a marketing communications media of the past. ...

Data and Data Cleansing | August 27, 2013

Data – who manages yours?

A Quiz to see if you are getting the most from you moneyLet’s start with a quick quiz 10 easy questions anyone who manages data ...


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