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Uncategorized | March 03, 2020
DIRECT MAIL AND THE BUILDING BLOCKS OF CUSTOMER LOYALTY
Building customer loyalty is a difficult process. The digital age has caused markets to become more transparent than ever. Customers not only have ...
Uncategorized | February 06, 2020
How offline comms completes the sales funnel
Like it or not your good marketing has the ability to move people through your sales funnel, it offers everything that you need to ...
Uncategorized | September 09, 2019
What to expect with International Mailings
There is no doubt that you currently work in a worldwide market, especially if your company sells products online. Take our portal ...
Uncategorized | September 02, 2019
Do’s & Don’ts of Event Marketing
Where/What should I do? I spent a little bit of time in Devon recently, it’s a great opportunity to get out and about no matter ...
Uncategorized | August 27, 2019
Views From the Data Desk
Did you know that the Royal Mail have a set of guidelines that they publish for the benefit of all that stipulate quite simply how an ...
Uncategorized | August 19, 2019
What response rates are you getting?
I’ve been involved in a few conversations recently about response rates to direct mail and in some cases its been quite staggering ...
Uncategorized | August 12, 2019
When Print Moves, 3 Ways AR Can Enhance Consumer Experience
Watching the coverage of Glastonbury brought home to me the extent to which people live their lives through the screens on their ...
Uncategorized | July 08, 2019
Using Partially Addressed Mail to turn a Good Mailing into a Great Mailing
Partially addressed mail is an Advertising Mail product that the Royal Mail are currently trialling throughout the UK. The service ...
Uncategorized | April 30, 2019
Who is Dr Siegfried Vogele?
Who? I stumbled across the name Dr Siegfried Vogele recently whilst undertaking research into the various options and types of Direct ...
Uncategorized | April 19, 2019
Postcard Mailing: Top Tips
When postcard mailing is done right, a successful campaign is more than possible. It can be an affordable, fast way to market your ...
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