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Uncategorized | December 14, 2018

Digital Stamps

When stamps were first introduced to the postal system, the initial idea was to change the point of payment from the recipient to the sender.  Roll on 200 years and there are a number of different ways in which a piece of mail can be sent and what is placed in that top right corner. Looking at the mail on my doormat every night when I get home from work, I generally tend to see either a stamp or an indicia.  For me, an indicia tells me that a piece of mail has come from a business, in which case it is very often not interesting and gets categorised at the bottom of my open list. By contrast if something has a stamp, well somebody had to put that there, so there’s a bit more love and personalisation gone into it.  That can go at the top of my open list.  In essence by receiving something by post I’m feeling more valued by a ...