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Variable Printing Data | September 18, 2013
Variable Data Printing (VDP) terms you might not know
Bangtail This is a special type of envelope with a second flap which is perforated. This second flap is designed to be used as part of the call to action response. Cleansing The process of making sure your data is ready to go. You need to make sure that all the address details are correct and that there are no duplicates as a minimum. You may need to do a lot more. The best option is to get your data looked at so that you can understand what is possible. Content Management How the combination of text and images are managed to create the best message for each customer. Data Mining The analysis of large volumes of customer data that can identify trends and help to predict the behaviour of new and existing customers. Frequency Marketing Also known as a loyalty programme - this type of campaign rewards customers on their purchasing ...
Personalisation | August 30, 2013
Next time make it personal
Getting personal with your mail There is nothing quite as cheesy or predictable than the “this is personal” snarl found in the ...
Direct Mail Services | August 30, 2013
Direct Mail continues to deliver good returns
Direct Mail continues to give good returns There are many who consider Direct Mail to be a marketing communications media of the ...
Data and Data Cleansing | August 27, 2013
Data – who manages yours?
A Quiz to see if you are getting the most from you moneyLet’s start with a quick quiz 10 easy questions anyone who manages data ...
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