Views From the Data Desk

Uncategorized | August 27, 2019

Views From the Data Desk

Did you know that the Royal Mail have a set of guidelines that they publish for the benefit of all that stipulate quite simply how an address needs ...

Uncategorized | August 19, 2019

What response rates are you getting?

I’ve been involved in a few conversations recently about response rates to direct mail and in some cases its been quite staggering ...

Uncategorized | August 12, 2019

When Print Moves, 3 Ways AR Can Enhance Consumer Experience

Watching the coverage of Glastonbury brought home to me the extent to which people live their lives through the screens on their ...

Uncategorized | July 08, 2019

Using Partially Addressed Mail to turn a Good Mailing into a Great Mailing

Partially addressed mail is an Advertising Mail product that the Royal Mail are currently trialling throughout the UK.  The service ...

Uncategorized | April 30, 2019

Who is Dr Siegfried Vogele?

Who? I stumbled across the name Dr Siegfried Vogele recently whilst undertaking research into the various options and types of Direct ...

Uncategorized | April 19, 2019

Postcard Mailing: Top Tips

When postcard mailing is done right, a successful campaign is more than possible. It can be an affordable, fast way to market your ...

Uncategorized | March 17, 2019

Challenges of Creating Artwork for Print

There is nothing more persuasive than a well-designed, professional-looking piece of mail, when trying to capture a potential ...

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