Personalisation

Daily Mailing, Direct Mail Services, Fulfilment, Personalisation, Postcards - Variable Data or Images, Variable Printing Data | August 24, 2023

Enhancing Direct Mail Effectiveness Through Digital Stamps

In an era where customers are increasingly focused on finding the best deals and are prone to shopping around, securing consistent repeat business year after year has become an increasingly challenging task. To capture customer attention, personalised marketing has evolved into a necessity rather than an option. However, the inherent challenge lies in the fact that most marketing campaigns are designed for a broad audience rather than tailored to individual customers. So, how can marketers ensure their outreach resonates on a personal level with each recipient? Defining Digital Stamps: Mail and Print is one of the select in the UK that have received Royal Mail's approval to utilise digital stamps. These digital stamps closely resemble conventional postage stamps available in stores, but they are generated through digital printing at ...